To celebrate the launch of the ON Cloudmonster 2, ON, the Swiss performance running brand, rolled out an exhilarating fun run experience across Malaysia and Singapore, with Unicom Marketing spearheading the event execution. Designed to showcase the next-generation CloudTec® technology, this activation brought together the local running community for an interactive and high-energy product trial.
In Malaysia, the launch took over TRX Exchange, an iconic urban space that provided the perfect backdrop for runners to push their limits. Meanwhile, in Singapore, the event energized Wheelock Place, attracting fitness enthusiasts eager to experience the Cloudmonster 2’s unmatched cushioning and responsiveness.
Beyond the run, participants engaged in hands-on product trials, expert-led insights, and community-driven activities, reinforcing ON’s reputation for innovation in performance footwear. This launch successfully elevated brand awareness, fostered consumer engagement, and positioned the ON Cloudmonster 2 as a must-have for serious runners and everyday athletes alike.
Event Conceptualization & Execution
Product Trial & Consumer Engagement
Brand Activation & Awareness
