Brand identity and web development

New Balance
Run-Your-Way Popup

Category

Brand Activation

Client

New Balance

Event Date

March 15-17, 2025

Location

Singapore

Event overview

Energy, movement, and engagement took center stage at the New Balance Run Your Way pop-up. Designed to bring runners together, the activation transformed the space into an interactive hub where attendees could test their speed, agility, and endurance through gamified challenges and hands-on product trials.

The event centered around an engaging try-on experience, where runners could test New Balance footwear in action. A dedicated setup ensured a smooth shoe loan and return process, allowing participants to experience the brand’s performance firsthand. With a branded truck activation and well-coordinated event execution, the pop-up created a seamless flow, reinforcing New Balance’s commitment to movement, innovation, and community.

From on-the-ground activations to data-driven engagement strategies, the event delivered an impactful brand experience that strengthened New Balance’s connection with the running community. The Run Your Way pop-up not only drove foot traffic but also maximized brand visibility, social engagement, and consumer loyalty, proving that a well-executed activation goes beyond the event itself.

Branded Truck Activation

Try-On & Test Run Experience

Event Build & Execution