Foodpanda Rider Nation in Singapore was a large-scale recruitment event designed to attract and onboard new riders while reinforcing Foodpanda’s presence in the gig economy. The event brought together interactive activities, live engagement zones, and on-the-spot registrations to create an efficient recruitment experience.

Unicom Marketing oversaw end-to-end event solutions, including event planning, site build-up, truck rental, interactive game installations, logistics, and food provisions. Every element was designed to maximize attendee participation, streamline rider sign-ups, and ensure an efficient event flow. The event layout and activation strategy were optimized to handle high foot traffic, making the recruitment process smooth and engaging.