Unicom Marketing, in partnership with Singapore Airlines, orchestrated a groundbreaking experiential marketing campaign that redefined airline customer engagement. This aviation brand activation showcased the A380 Business Class & Suites alongside the B787-10 Dreamliner Regional Business Class, delivering an exclusive preview of the airline’s premium air travel experience.
Strategically positioned at high-footfall locations in Singapore such as VivoCity, Ocean Financial Centre, and ION Orchard, the roadshow provided over 10,000 visitors with an unparalleled opportunity to immerse themselves in Singapore Airlines’ hallmark luxury and innovation. Featuring meticulously designed cabin mock-ups, the activation enabled direct interaction with the airline’s world-class seating, amenities, and service ethos, bridging the gap between aspiration and experience.
This luxury airline experience not only reinforced Singapore Airlines’ industry leadership but also deepened brand affinity through a tangible and sophisticated engagement strategy. By bringing business class experience directly to consumers, this campaign set a new benchmark in aviation marketing while driving excitement, brand awareness, and future premium travel consideration.
Experiential Marketing & Brand Activation
Event Production & Logistics
Consumer Engagement & Lead Generation
