The V Share Love campaign, a collaboration between vivo V50 and HWC COFFEE, transformed the heart of IOI City Mall into an interactive hub where technology and coffee culture collided. Running from March 22 to April 4, 2025, this experiential marketing activation brought the vivo V50 to life in an innovative, high-engagement format.
At the core of the V Share Love campaign was the V Share Love Bus, a fully customized, interactive vivo V50 showroom designed to deliver a hands-on smartphone experience. The bus interior was meticulously transformed into an immersive product demo zone, allowing attendees to explore the vivo V50’s ZEISS-powered portrait photography, 50MP AI-enhanced camera, ultra-fast performance, and advanced 5G connectivity. Visitors could test vivo’s cutting-edge mobile technology, capture professional-grade shots, and experience the device’s AI-driven features; all while enjoying exclusive HWC COFFEE giveaways and engaging in social media contests for a chance to win premium prizes.
Transformed a Bus into a Premium Mobile Showroom
Event Execution & Engagement Strategy
High-Traffic Engagement with Social Amplification
